Gorsedh Kernow Conference - "Brand Kernow"
Torpoint Council Chambers.
A one day conference exploring “Brand Kernow” and Cornish culture, Cornish identity at Falmouth University, Social Media with Kernow King, promoting “Brand Kernow” in modern Cornwall and looking at brand values from a business performance perspective.
Torpoint Council Chambers, corner of Buller Road/York Road, Torpoint, PL11 2LD. Free entry. All welcome.
9.45am Arrival and Coffee
10.15am Geryow dalethow gans Bardh Meur a Gernow Steren Mor /
Opening words by the Grand Bard of Cornwall Maureen Fuller.
10.30am “Does Cornwall have a Brand?”
Delia Brotherton, Myrghwyn Melynor - Communications Officer, Gorsedh Kernow.
A former Public Relations Officer for a nationalised industry, specializing in information for the general public and promoting women in the industry. She is also a musician and a Cornish language speaker.
11.15am “Brand Cornwall - The development of the Cornish Identity at Tremough.”
Tom Fidler – Chair, Association of Celtic Students Ireland and Britain.
Student Engagement Officer for the Institute of Cornish Studies with research interests in the social history of Cornwall, particularly in the 20th and 21st centuries, and Cornwall in its wider Celtic context.
12.00 noon “Social Media with the Kernow King.”
Ed Rowe, The Kernow King.
With almost 37,000 Facebook likes and over 14,000 Twitter followers he should know what he is talking about. As Kernow King would say “Geddon My Birds!”
12.45pm Lunch (please bring own lunch)
2pm “Leveraging the Cornish in Promoting the Cornish Brand”
Amy Hale, co-editor of New Directions in Celtic Studies.
Amy Hale, PhD is an anthropologist who has been researching and writing about topics relevant to modern Cornwall for 20 years. We will be watching and listening to Amy via SKYPE.
2.45pm “Adding Value through your Values: Strengthening your Brand via Cornish Characteristics”
Anna Pascoe, Business Performance Manager, Cornish Orchards.
Anna heads up the export and website divisions and staff development and business relations. She is also a director of 4Elementz social enterprise, which assists hard-to-reach young people in gaining skills and work experience.
15.30 Closing session
15.45 End of Conference
- See more at: http://www.whatsoncornwall.co.uk/more/gorsedh-kernow-conference#sthash.oWp0LToG.dpuf
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